Executive
Summary
With well over 1 million current
active sellers on Etsy, and 1.3 million eBay sellers for whom eBay is a
primary or secondary source of income, lifestyle businesses have exploded the
past few years. Mark’s wife is one of
the 1 million Etsy storeowners. As he
was helping her prepare to send off an order in February of this year, he
asked her, “How much have you made this month?” She replied that she didn’t know. He then asked her what her costs were, and
which items had the greatest margin.
She told him what products she “believed” made the most for her, but
she wasn’t sure. When pressed to find
out why this was, she replied that it was because unless she were to purchase
a software program such as QuickBooks, she would have no way to tell. “And,” she added, “These businesses don’t
make enough to be able to justify QuickBooks.”
An idea was born—“What if we
produced a ‘lite’ version of financial tracking software that would allow the
lifestyle-business owner some of the functionality that businesses had in
their commercial packages?” We then set
to work. Over time, we recognized that
what users needed most was 1) a way to see important business information at a
glance, 2) a way to track transactions, and 3) a way to quickly create
invoices. Business Tracker Lite answers all three of those problems. We hope you enjoy what you see. If you have comments or suggestions, please let us know.
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