I’m working with a friend of mine on a business idea. Our
business is based on the idea that social media is simply a social engagement
tool, or a method to increase or smooth human social-interactions. On that
premise, we’re developing BracketCity. BracketCity is a simple method for
people to share and complete brackets with their friends. But the brackets
behind BracketCity are meant to go beyond what you typically see during March
madness. Using the BracketCity app, you can create a bracket of anything you want to share with your
friends. The idea is users can generate brackets which appeal uniquely to their
friend-group, like which friend is most likely to be a millionaire or who’s the
best looking girl at your school, etc.
For this project, I have built a prototype, which will be
used for testing the marketability and usability of our bracket business. BracketCity
relies heavily on creative user-generated content and our main focus with this
prototype is testing out several brackets, which we are putting extra effort
into. Essentially, we’re testing whether
or not great content will get higher response rates and attract more users.
Additionally, this prototype will be used as a minimum viable product, we’ll
ask for feedback from users on the format, layout and flow before programming a
prototype online or in the IOS/Andriod environment.
No comments:
Post a Comment